Customize Your Bags for More Brand Exposure

Wednesday, February 26, 2014

If you’ve been using nondescript plastic bags for your retail shop, you could be missing out on a lot of valuable business. Seize the opportunity to give your customers a sturdier, more durable, and reusable bag to take their purchases with, and enjoy the potential returns. When customers take custom plastic bags away from your shop that have the branding printed on them in an eye-catching way, anyone who sees it might feel compelled to learn more about who you are and what you do.

expand client base with brand exposure












Take Pride in Your Brand

When you choose to use custom plastic bags instead of generic, thin, low-quality bags, it shows your customers that you truly take pride in what you’re selling.  Think of how you treat unmarked, flimsy bags—you use them for waste pail liners, cleaning the litter box, walking the dog—in other words, they are disposable and forgettable. Printed bags, however, are the type that get saved and reused.

When your bags don’t tear and fall apart after one use, people are likelier to keep them around longer and use them repeatedly. Spending a little bit extra on your packaging helps people to remember you and your brand, and it’s what people will takeaway when they tell other people about your brand, too—think of any packaging that you distinctly remember, whether for a certain color, material, etc. When a company spends time creating a custom packaging system for their products, consumers notice.


Build Awareness

Another key reason that many businesses choose to use custom plastic bags is because they create a walking advertisement for the shop.  Showcasing your name and logo all across town helps your business gain visibility and brand recognition, and can even grow your business as more people find out about you. Show off the hard work you do, and take pride in your branding—print custom plastic bags to give to customers so that they know you care about your products.

Going above and beyond your customers’ expectations is what drives brand loyalty and makes people want to come back to your store.  Don’t miss the opportunity to reach hundreds or even thousands more potential customers with a minimal amount of work—print your logo and location on your bags and watch what happens.