5 Reasons to Invest in Printed Bags

Wednesday, August 20, 2014

Poly bags with customized branding can enhance brand recognition with consumers

Many companies today have found when they are searching for packaging for their products, printed bag designs provide exceptional benefits. Whether you need to use poly bags for food or retail settings, custom poly bags provide the solution you need. See why investing in printed poly bag designs can help enhance your brand recognition with consumers, differentiate the various products you offer and provide an easy marketing opportunity.


1) Brand Recognition

A company’s logo is one of the most important foundations because that’s what consumers remember. In grocery stores, you always recognize key brands because of the customized poly bags in which they’ve packaged their products. While clear bags adequately protect products, they don’t create the connection with consumers. You can have your poly bag manufacturer add in a logo or any printings you need to help create a memorable impression. When consumers see your printed bags customized specifically to your company’s products, they’ll be reminded of how much they enjoy your brand and will be more inclined to purchase your goods.


2) Product Differentiation

Many companies offer variations of the same product. For example, you might offer two types of granola. Without proper indication through packaging designs, though, customers may not recognize the difference in each—and they may be less likely to purchase them. By using printed bags for your products, you can clearly showcase each one in a unique way. You can even create brand loyalty for each product you sell by designing a memorable packaging design for each item.


3) Marketing Method for the Retail Industry

You undoubtedly have marketing efforts in place for your products and services, but have you considered how printed poly bags can play into this plan? Using printed poly bags with your logo or company name may be a small change, but it can make a big impact on your business. For example, consumers often reuse grocery and shopping poly bags as impromptu lunch bags or simply to transport items, like gym clothes or laundry. The more often they use poly bags printed with your logo, the more the user, as well as those around them, will be reminded of your company’s products. You’ll then increase your brand recognition without any additional marketing efforts on your end. Even if you simply need to ship out clothing or other items, when you package them in a poly shipping bag complete with your logo, consumers will see your branding and be more likely to subconsciously remember your company and continue doing business with you.

For more information on the benefits of printed poly bags, contact Star Poly Bag’s team of specialists.